@Kemeny_x

The Three Colorful Circles of Social Media Strategy

Social media has intensified the loss of consumer trust by creating a new channel in which consumers no longer need to trust businesses, they can simply trust each other.

— The horizontal flow of trust. | Opinion @ Large

Search results will be increasingly filtered and ranked for relevance.

— Efficiency of Search VS Streaming API for some apps

Social CRM.

Community Maturity Model

State of the Internet [Infographic] - Ultimate Internet Stats for 2009

Following, and being followed on Twitter.

Via: mashable.com

2010 might finally be the year when the marketing community moves past the generally flawed, frequently counter-productive, and fundamentally arrogant idea that “viral” is a specific type of work that marketers can choose to create, rather than the resulting pattern when people choose to share something with each other

— Big Spaceship | Think Blog - Getting Past Viral

Redefining What Makes A Campaign Viral.

…three specific scenarios in which people share content, each with distinct purposes, motives and behavior patterns:

1. Contributing (1-to-Many): When users participate in online interest communities, such as message boards or discussion-driven blogs, the act of sharing relevant content is often more casual and less deliberate. Within communities, where members share a common interest but have limited personal knowledge about other members, anything that might be interesting or useful has a good chance of being shared. At the same time, making valuable contributions within a community is an important way for members to “prove” that they belong, and the pride of being the first to discover something of value offers a powerful incentive to share.
2. Broadcasting (1-to-World): In more public spaces, such as Twitter, Facebook status messages and personal blogs, where consumers often speak without having an exact awareness of who they are speaking to, the act of sharing is more self-centric, and more about the person sharing than the person receiving. When a consumer shares something in these broadcast spaces, they generally offer an opinion to contextualize it, so that the act of sharing makes a statement about who they are, what they like, and how they wish to be perceived. In this context, consumers are likely to share anything that expresses their identities, opinions or strengths.
3. Gifting (1-to-1/Few): In more private, focused channels, such as email, IM and offline conversation, the act of sharing is most akin to gifting. Whether a person shares something will depend on how relevant and valuable it is to both the giver and the recipient, since the act of sharing something relevant — much like gossip — is intended to strengthen relationships and reinforce shared values. In this context, consumers are most likely to share anything that helps generate, strengthen or sustain connections.

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Via: @Weeeh Source: Bigspaceship.com

People are incredibly narcissistic. Playing to ego works.
We want to be entertained. At all times.
We also like being shocked…from the safety of our homes.
Mashing up things we already love is doubly funny.
We’re suckers for compelling stories.

— 5 Ingredients For Going Viral (Or Catching A Cold)